
You’re getting traffic but not enough enquiries
You don’t have a consistent pipeline of leads
You can’t clearly see what’s converting
You want a predictable system that generates enquiries every week
You’re spending on Google but your cost per lead is too high
Get a tailored lead generation plan based on your business.
In 60 seconds, we’ll show you:
The best channel for your business
Where you’re likely losing leads
What your funnel should look like
This private healthcare testing and treatment provider relied heavily on PPC to drive traffic.
While traffic was coming through, it was:
Expensive
Difficult to track
Not converting consistently
They had a self-screening tool on their website, but it wasn’t built to capture or convert leads effectively.
There was:
No structured data capture
No follow-up system
No way to move prospects towards booking
We rebuilt the entire front end of their lead generation system.
First, we turned their self-screening tool into a compliant lead magnet, designed to work within Meta’s healthcare advertising policies.
We then built a full funnel system:
Targeted Meta campaigns to drive high intent traffic
A lead capture journey feeding directly into the CRM
Automated nurturing sequences to move leads towards booking
Segmented messaging based on behaviour and intent
We also introduced:
Audience personas and tailored ad creative
Clear separation between prospecting and retargeting
Longer retargeting windows to maximise conversions
The result was a system where every lead is captured, followed up, and moved forward automatically.
What Changed
Before working with Weboso:
High cost per click from Google Ads
No structured follow-up
Poor visibility on conversions
Inconsistent enquiry flow
The campaigns quickly generated a strong pipeline of new enquiries.
UK Campaign Results:
Our account management included:
Full audit of existing campaigns
High-converting creative messaging
Full funnel lead generation strategy
Ad copy compliant with Meta healthcare advertising policies
Weekly reporting for board and investor stakeholders
Weboso helps healthcare organisations grow online by reducing cost per acquisition and increasing return on ad spend.
Book a call today to discover how Weboso can help grow your healthcare business through digital lead generation.
Ask about our 30 day “love us or leave us” promise.