Generate high-quality legal enquiries for £30 per lead
See how we built a full funnel lead generation system for a legal services firm, driving consistent enquiries and high-value cases
This is for you if:
You rely on referrals and want more predictable enquiries
Your current marketing isn’t generating consistent leads
You’re getting enquiries, but not the right type of client
You want to attract higher-value legal work
You need a system that turns enquiries into real cases
Not sure if this would work for you?
Get a tailored lead generation plan based on your firm.
In 60 seconds, we’ll show you:
The best channel for your firm
Where you’re currently losing enquiries
What your ideal lead funnel should look like
The problem
This legal services organisation offers a wide range of services but wanted to position estate planning as the entry point for new client relationships.
Their goal was to generate a consistent flow of new enquiries to support expansion plans.
However:
The firm needed a predictable source of new leads
Their marketing lacked a structured funnel
They wanted to attract higher-value clients, particularly business owners
They needed a system that could consistently generate qualified enquiries and nurture them through to instruction.
The solution
Weboso designed and implemented a full-funnel lead generation strategy using Meta advertising and CRM automation.
The campaign included:
Awareness campaigns to introduce estate planning services
Highly targeted lead generation ads
Segmented campaigns specifically targeting business owners
Automated nurture and conversion sequences inside the Weboso CRM
Audience testing allowed us to identify the strongest performing segments and optimise ad creative accordingly.
We also improved targeting efficiency by:
Segmenting audiences more clearly
Reducing overlap between target groups
Implementing a structured social sales funnel
This approach increased link click-through rates by 23%.
We also adjusted the balance of spend between prospecting and retargeting campaigns and introduced longer evergreen retargeting campaigns, which delivered an immediate uplift in performance.
Weboso audits every account daily to continually refresh and optimise campaigns.
The results
In the first 12 weeks, the campaign generated:
The Top Lines
UK Campaign Results:
What Weboso Delivered
Our account management included:
Full audit of existing campaigns to identify opportunities for improvement
High-performing creative and messaging
A structured full funnel strategy
Advertising compliant with Meta policies for legal and financial services
Weekly reporting for board and investor visibility
Weboso helps professional services firms grow by reducing cost per acquisition while increasing return on ad spend.